Kartavyam 2023

“Kartavyam” is the annual Corporate National Responsibility (CNR) initiative of Equalifi.

The inaugural edition of Kartavyam is being organized from September 1 to September 17, 2023.

September 17 is the birthdate of one of the greatest Indian leaders of current times – someone who is not only respected across the globe but has also become a pride of our nation- our beloved and honorable Prime Minister- Shri Narendra Modi.

Shri Modi’s leadership has been exemplary over the last 9 years and while there are enough and more initiatives, monuments and days to celebrate great leaders from the past, we at Equalifi aspire to celebrate the life and times of our current Prime Minister by combining three of his favourite focus areas-

1) Wellbeing of Armed Forces

2 ) Financial Literacy

3) Skill Building

About Kartavyam:

The initiative “Kartavyam” is designed to support 2 categories of children between the age of 18-25:

Category A: Children from Martyr Families – through monetary scholarship for education programs of their choice

Category B: Children from Lower-Income Families – through enrollment for a year-long structured skill-building and mentorship program



How This Initiative Will Work


Through this initiative "Kartavyam", Equalifi is inviting one and all to sponsor a scholarship.

Cost of each Scholarship: INR 3540 only (inclusive of GST)

50% of the amount will go towards a pool through which Equalifi will offer monetary support of up to Rs. 5 Lakhs each for kids from Martyr families to help them pursue higher education programs of their choice.

50% of the amount will be used towards enrollment of 1 child from a lower income family for a year-long skill-building and mentorship program with an objective to make them more employable in financial services and related areas.

Sponsoring a scholarship under Kartavyam is a great opportunity to:

  • Directly support martyr families.
  • Positively contribute to the professional development of candidates from the lower income strata.
  • Connect your corporate or personal brand to a significant national cause.
Scholarships can be sponsored by individuals as well as institutions.

Picture Source: Times of India

How You Can Participate in Kartavyam



Sponsor a Scholarship

If you wish to support "Kartavyam", sponsor a scholarship here


Register Here


Request a Scholarship

If you know of any bright young candidates from lower-income families, you can request a scholarship here.


Register Here


Become a Volunteer

You can be volunteer for a variety of reasons – a chance to give something back to the community or make a difference to the people around you. It will also provide an opportunity to develop new skills or build on existing experience and knowledge.


Register Here




Kartavyam is designed to support higher education pursuits of children between the age of 18-25 from martyr families as well as low-income group through scholarships and a structured skill-building and mentorship program.
You can be a part of Kartavyam either as a Sponsor or as Sponsor-Volunteer
You can sponsor any number of scholarships. The cost of each scholarship is INR 3,540 (inclusive of GST)

The initiative “Kartavyam” is designed to support 2 categories of children between the age of 18-25:

Category A: Children from Martyr Families – through monetary scholarship for education programs of their choice

Category B: Children from Lower-Income Families – through enrollment for a year-long structured skill-building and mentorship program

Equalifi has designed the annual skill-building and mentorship program for candidates from Category B and will work closely with its Corporate Members for placing these candidates. However, hiring a candidate or not will be entirely the prerogative of each company and Equalifi is taking no responsibility about job placement for the participating candidates.
All the names of volunteers, sponsors and beneficiaries will be published in the initiative report.
Yes. You will be informed about the details of the children who will be awarded your sponsored scholarship. In select cases, we will also invite sponsors to interact with the beneficiary children.
Equalifi has constituted a selection committee from among its members and special invitees from Government or other public agencies to set up the selection criteria, assess all the applications, interview the candidates and take the final call on alloting the scholarships to children from martyr families.
Yes ! We would love to have as many volunteers as we can. Please fill up the volunteer form for us to add you to the volunteer group. Please Note- All volunteers need to compulsorily sponsor at least one Child.
Equalifi will publish regular updates on the initiative page and the final initiative report will be released in January 2024.

Equalifi is a membership community of financial services organizations and individuals. It is not affiliated with any political group.

The decision to organize our annual corporate responsibility initiative around our honorable Prime Minister's birthday is an ode to a leader who has taught us the true meaning of kartavyam through his non-stop and action-oriented work for the last 9 years. 

While everyone is free to debate on the results of various Government actions and policies, we believe one thing most of us agree upon is that after a long time we now have a leader who is walking the talk and someone who is not shy of taking tough calls if he believed them to be in the interest of the nation.

We will be more than happy to celebrate similar other initiatives in the future in honor of other political, social, and business leaders.