India’s Top Financial Services MarCom Professionals 2024 is a unique recognition campaign set up by Equalifi that aims to reward and recognise the contribution of marketing & communication professionals in the success of their respective companies as well as the growth of the Indian financial services sector as a whole.

The importance of effective and genuinely customer-needs-focused marketing in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum. This recognition campaign is designed to identify outstanding marketing & communication professionals, thought leaders, visionaries, and innovators changing the way things are done in marketing and inspiring others with their path-breaking initiatives.

Nominations for this campaign are open to full-time marketing and communication professionals working in financial services across different verticals like banking, wealth management, asset management, fintech, insurance, capital markets, etc.

ABOUT THE CAMPAIGN

Equalifi will pick between between 25-30 winners for the 2023 list from the following categories:

Guiding: Retired Marketing & Communication professionals who are playing an active role on various Boards, Committees, Think-tanks & Policy Groups.

Leading: Chief Marketing Officer/ Marketing Head

Progressing: Marketing & Communication professionals working in financial institutions who are above the age of 30 and not currently in the CXO role.

Promising: Marketing & Communication professionals working in finance / financial institutions who are under the age of 30

Nominations are only open for:

1. Equalifi's Individual Members
2. Professionals working with Equalifi's Corporate Member Companies
3. Direct nominations made by the Jury

We are looking for the best and the brightest of marketing and communication professionals from the Indian financial services sector. If you know someone who is well-rounded and is immensely contributing to the industry and community, we invite you to nominate him/her.

NOMINATIONS PROCESS

The nomination process is inclusive and ensures fair treatment of every nominee.

One can nominate himself/herself, or be nominated by another individual or company.

Qualifications: Each nominees needs to meet the following 2 criteria:

• The nominee should be an Individual Member or a full-time employee of any of Equalifi's Corporate Members or is recommended by any of the jury members.
• The nominee must be a resident of India and working within the Indian financial services sector.

EVALUATION PROCESS
The evaluation process is crafted to guarantee that nominees are assessed based on their achievements, reputation, leadership skills, and ambition to further succeed in business.

• Accomplishment (Success in profession)
• Contribution (Promotion of the profession, financial literacy, pro-bono work, etc.)
• Leadership (Within a company, The industry, etc.)
• Promise (Passion, Enthusiasm, Ideas, etc.)

SELECTION CRITERIA

Nominees are evaluated according to the following criteria:

• Career progress, past job positions, and business accomplishments
• Level of management of nominee’s position within the organizational structure
• Number of personal and/or corporate local, national, regional or international awards and other recognition
• Inspiring personal story on the road to success
• Level of innovation, creativity, and other intrapreneurial skills in conducting business practices
• Personal image/reputation within the business community

FINAL DECISION
Each nomination will be evaluated independently. After a careful review, the Jury will shortlist and their decision will be final.

BENEFITS
“India’s Top Financial Services MarCom Professionals 2023” Awardees will receive:

• the Campaign Trophy.
• the official “India’s Top Financial Services MarCom Professionals 2023” digital badge
• opportunity to be a part of an elite group of winners.
• Thought leadership opportunities through Equalifi's upcoming knowledge and industry initiatives.

Contact: If you have any questions, please write to Equalifi Team on team@equalifi.org

Nominations Process & Deadline:

Nominations for 2023 edition are now open and will remain open till November 15, 2023.

Step 1) Candidates need to fill up the nomination form.

Step 2) Once nomination is received, the Equalifi Team will share a detailed questionnaire with every nominee. The nominee needs to submit this questionnaire by November 15.

Step 3) Candidates need to appear for an online interview (if shortlisted for the final round).